Allie`s Tallow new look and inspiration
At Allie`s Tallow we strive to keep our products looking new and fresh. Whether it is coming out with new fragrances, products, or new labels. As you might know over the years we have been in business we have had many looks. Within the past five years though, we have settled on one particular look, “country.” Since we are located in Guilford, IN it only seemed fitting, right?
So we stuck with that, selling them at craft shows, online, as well as getting them put in some local stores. As we reached out to other stores about selling my candles, they turned them down because they were too “country” looking. That got me thinking, if we wanted to get them in more stores, we have to appeal to the market. So, to stay on top of things, we had to step it up. We had to take things to the next level.
So, through months of researching suppliers, working with a design team, and testing the product, the hard work finally paid off. The new Allie`s Tallow premium line was born. It is a sleeker, more sophisticated line of candles offered with a new modernized label and premium fragrances. Also to reveal my new line, is the new and improved website. The dream had finally come to reality. We would like to thank the design team at Envoi Design located in downtown Cincinnati, without whom this project could not have been made possible.